Featured work | Kay Chrystal-Lord

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Kay Chrystal-Lord

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Inspiring creativity that connects

Strategy in action

TPG

Repositioning an Australian icon

Vodafone

Localising a global megabrand

ANSARADA

Repositioning a SaaS pioneer for growth

Factorie

Championing Australian streetwear

SkyNews - News 24

Rebranding for a new era

Coles Group

Architecting alignment

Woolworths supermarkets

Owning own-brand

ACS (Australian Computer Society)

Positioning for pace

Get in touch

e: kay@kaychrystallord.com

m: +61 (0)400 253 211

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Using AI

I use to support both research and strategic thinking - to pressure-test ideas, surface blind spots, and sharpen my reasoning. All conclusions and recommendations are my own.

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Acknowledgement of country

I acknowledge the Gayamagal people of the Eora Nation as the Traditional Custodians of the land on which I work in Manly Vale. I pay my respects to their Elders past, present, and emerging, and recognise their enduring connection to land, sea, and community.

© 2026 Kay Chrystal-Lord

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