Your business needs brand strategies that go beyond communication and design
Often, the DNA of a brand is already sitting within an organisation
How we draw it out, define or evolve it for the future, and activate it for genuine internal alignment and creativity that connects is the key.
It takes three clear steps.
01 Understand
02 Build
03 Embed
01 Understand
Brand audit and insights
Understanding where you are now, and the ambitions of the business, your operating context and audience insights are foundational inputs to the strategy.
This might include
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Brand & competitor audits
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Portfolio architecture review
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Research and insights (primary, secondary)
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Workshop design & facilitation
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In-depth interviews
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Customer Persona Development
02 Build
Brand strategy and portfolio architecture
Building a robust strategy designed to work across the whole business, not just the parts that face outward, with an understanding of the available resources, or those you seek budget for aids decision-making.
This might include
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Brand strategy - vision, purpose, mission, values, positioning, brand personality)
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Customer value propositions
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Team success workshops
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Brand portfolio architecture
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Architecture playbooks and decision trees
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Naming
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Employer Brand
03 Embed
Engage and implement
Implementation is where your brand work wins; where all the hard work on the strategy lives or dies by getting the broader team on board, to build your brand's momentum.
This may include
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Team onboarding & training
- Templates & checklists
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Launch plans, key messages and comms
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Implementation roadmaps
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Brand communication frameworks
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Partner onboarding and relationship management
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Creative guidance