Your business needs brand strategies that go beyond communication and design
Whether you're creating a new brand, branding a new offer, resetting an existing brand, or optimising your brand portfolio architecture,
I help you get to the substance of your brand, so you can make decisions with confidence.
Whatever the scale, three steps set every project up for success.
01 Understand
02 Build
03 Embed
01 Understand
Brand audit and insights
This is where the rigour begins. Understanding the brand and business context, competitive landscape, audience, and the forces shaping your category grounds the strategy, so the business can get behind it with confidence.
This might include
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Brand & competitor audits
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Communication audits
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Portfolio architecture review
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Research and insights (primary, secondary)
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Workshop design & facilitation
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Culture inquiry
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In-depth interviews
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Customer persona or mindset Development
02 Build
Brand strategy and portfolio architecture
Building a robust strategy designed to work across the whole business, not just the parts that face outward.
Every strategy comes with a clear view of what it will take to execute – so leaders can make decisions grounded in both brand ambition and commercial reality.
This might include
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Brand strategy - vision, purpose, mission, values, positioning, brand personality
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Customer value propositions
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Team success workshops
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Brand portfolio architecture
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Architecture playbooks and decision trees
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Naming
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Employer Brand
03 Embed
Engage and implement
Implementation is where the brand work lives or dies. All the rigour means nothing if the team isn't on board, because it's people, not documents, that drive a brand through a business and create momentum.
This may include
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Team onboarding & training
- Templates & checklists
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Launch plans, key messages and comms
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Implementation roadmaps
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Brand communication frameworks
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Partner onboarding and relationship management
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Creative guidance