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Sky News

Rebranding for a new era

Rebrand

Brand strategy 

​Agency

Studio Balboa: Foxtel

For thirty years, Sky News Australia set the standard for 24-hour news in this country. In 2026, it steps out from under a licensed name and into its own — reborn as News 24, with a brand strategy built from the inside out. Uncovering the brand's DNA started with the people and the culture, and found in both a quality that defines the organisation at its best: an instinct to get under the skin of every story, take nothing at face value, and provide local and global news with a distinctly Australian perspective.

Launching 2026

Role & responsibility

Brand Strategy Director

Scope

Brand strategy and design

Agency: Studio Balboa, Foxtel

Executive Creative Director: Guy Sawrey-Cookson

Creative Director - Erin Hoffman

Get in touch

e: kay@kaychrystallord.com

m: +61 (0)400 253 211

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Using AI

I use to support both research and strategic thinking - to pressure-test ideas, surface blind spots, and sharpen my reasoning. All conclusions and recommendations are my own.

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Acknowledgement of country
I acknowledge the Gayamagal people of the Eora Nation as the Traditional Custodians of the land on which I work in Manly Vale. I pay my respects to their Elders past, present, and emerging, and recognise their enduring connection to land, sea, and community.

© 2026 Kay Chrystal-Lord

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